NBA Re-enters Chinese Market with Alibaba Partnership in Macau

Reported about 4 hours ago

The NBA has formed a multi-year partnership with Alibaba as it returns to the Chinese market for the first time since 2019, announced on Thursday. The league will play two pre-season games in Macau, the world's largest gambling hub, which marks its debut in the region following a long hiatus due to political controversies. The collaboration with Alibaba includes enhanced technological services to improve fan experiences via the NBA app in China.

Source: YAHOO

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