Reported 4 months ago
NBC is infusing pop culture into the Paris Olympics in an attempt to attract more viewers after previous lackluster ratings. Celebrities like Snoop Dogg and Cardi B have been enlisted to bring Olympic stories to life with their unique perspectives. The network is also partnering with entertainers and non-Olympic athletes to create excitement for the upcoming games, with plans for diverse and popular personalities to be involved in the coverage and events in Paris.
Source: YAHOO