Reported 2 days ago
As a response to reduced consumer confidence and increased competition from cheaper private-label brands, major consumer goods companies like Nestlé and Unilever are moderating price increases in the U.S. market. This strategic adjustment aims to maintain their customer base amid concerns over rising living costs due to tariffs and global economic pressures. The companies acknowledge the importance of aligning pricing strategies with consumer sensitivities, particularly as market dynamics shift towards more affordable alternatives.
Source: YAHOO