Reported 3 days ago
Netflix and Amazon are looking to secure their dominance in the streaming market by emphasizing live sports, as traditional TV networks like Disney and Comcast struggle. With offerings like Thursday Night Football from Amazon and WWE programming from Netflix, they aim to retain subscribers who are quick to cancel services. Sports viewership is projected to rise significantly, supporting the platforms' growth strategies. Industry experts indicate that securing sports rights is essential for attracting new subscribers and maintaining competitive momentum.
Source: YAHOO