Reported 8 months ago
Netflix is expanding its local production in Southeast Asia to grow its subscriber base in the region, focusing on creating more original titles and boosting the number of shows to reach a wider audience. Following the success of shows like Squid Game, Netflix aims to replicate this strategy in Thailand, Indonesia, and the Philippines by increasing the production of original content. This move contrasts with competitors like Disney and Amazon who are scaling back in the region, and Netflix's focus on localized content is crucial in Asia where premium video engagement heavily relies on such content.
Source: YAHOO