Reported 1 day ago
Netflix announced that its ads have surpassed 190 million monthly active viewers globally, implementing a new viewer-based metric to better assess ad reach. This metric counts users who have engaged with ad-supported content and multiplies that by average household size. As the company ventures into advertising and live-streaming, it has begun testing dynamic ad insertion technology, allowing personalized ads during live broadcasts. Netflix aims to significantly increase its ad revenue, building on the success of its in-house advertising platform launched earlier this year.
Source: YAHOO