Netflix Maintains Low Pricing for Ad-supported Plan Amidst Competitor Price Hikes

Reported about 1 month ago

Netflix co-CEO Greg Peters confirmed that the company will not increase its US subscription prices for now, despite competitors like Disney+ and Peacock raising their rates. Instead, Netflix is focusing on providing a range of pricing options that deliver value to its members, particularly emphasizing its low-cost ad-supported plan at $6.99. The company recently added over 5 million subscribers in Q3 and plans to continually assess its pricing strategy based on user engagement and market conditions.

Source: YAHOO

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