Netflix Reports 190 Million Viewers for Ads in October with New Engagement Metric

Reported 1 day ago

Netflix has announced that its ad-supported tier, priced at $7.99, reached 190 million monthly active viewers in October, marking critical growth in all markets. This new metric, which expands upon previous measurements, includes individuals who watched at least one minute of ads and allows for a clearer view of engagement for advertisers. While Netflix aims to grow its advertising revenue significantly, it has not disclosed exact subscriber numbers for the ad tier.

Source: YAHOO

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