Reported 1 day ago
Netflix achieved a new NFL streaming record during its debut on Christmas Day, with over 24 million viewers for each of the two games, surpassing the previous high of 23 million set by NBCUniversal. The Baltimore Ravens vs. Houston Texans game featured a halftime performance by Beyoncé. This success marks a significant step for Netflix in establishing itself as a live-event platform and expands its advertising opportunities. The NFL is pleased with the results and plans to continue the partnership for future Christmas games.
Source: YAHOO