New Balance Reports 20% Sales Increase in 2024, Reaching $7.8 Billion

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New Balance achieved a record-breaking $7.8 billion in global sales in 2024, marking a 20% increase from the previous year. The company, which remains private, indicated strong momentum amidst shifting market shares from competitors like Nike, while also leveraging digital engagement and expanding retail partnerships. CEO Joe Preston anticipates sales could hit $10 billion in the coming years, supported by significant athletic endorsements and a growing young consumer base.

Source: YAHOO

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