Reported about 1 year ago
To curb confusion in ETF marketing, fund management and consultancy firms have recently received new regulations requiring influencers endorsing fund sales to possess either a good conduct certificate, analyst license, salesperson license, or fund management and consultancy license. Firms must investigate the influencers' sales records in the last three months for any improper conduct, with some firms changing cooperation plans and intending to host seminars or invite experts to promote proper investment practices. The regulations define influencers as those who regularly post information online for profit, with measures in place for certification and periodic evaluations lasting five years to comply with the new rules.
Source: YAHOO