Reported 29 days ago
During Google's antitrust trial, a former News Corp executive revealed that the company would face a $9 million loss in advertising revenue if it switched away from Google's ad services. The testimony highlighted frustrations over Google's dominant position in the ad market, as the publisher depended heavily on Google's tools, which were reportedly more beneficial for Google than publishers. The ongoing trial seeks to determine if Google has unlawfully monopolized ad tech services.
Source: YAHOO