NielsenIQ Plans for Potential $10 Billion IPO

Reported 20 days ago

NielsenIQ is considering an initial public offering that could value the company at approximately $10 billion, as interest in IPOs is on the rise. The firm, backed by Advent International and KKR, is in discussions with potential advisors for a 2025 listing, although there's no finalized decision yet and it might choose to remain private. NielsenIQ specializes in consumer behavior analysis to help retailers and manufacturers identify growth opportunities.

Source: YAHOO

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