Reported 20 days ago
NielsenIQ is considering an initial public offering that could value the company at approximately $10 billion, as interest in IPOs is on the rise. The firm, backed by Advent International and KKR, is in discussions with potential advisors for a 2025 listing, although there's no finalized decision yet and it might choose to remain private. NielsenIQ specializes in consumer behavior analysis to help retailers and manufacturers identify growth opportunities.
Source: YAHOO