Reported 2 months ago
The summer Olympics have significantly benefited Nike, boosting demand for its products as website visits surged, particularly during the event's opening week. While Nike and Puma's sites gained traffic, competitors like Adidas saw declines. Notably, 86,900 of the 2 million visits to Nike.com resulted in sales. With high-profile athlete sponsorships and a commitment to reinvest nearly $1 billion in marketing, Nike aims to leverage Olympic success to enhance its market position against rivals.
Source: YAHOO