Reported 18 days ago
Nike's newly appointed CEO, Elliott Hill, is expected to focus on rebuilding relationships with retailers to revive sales, a strategy neglected under former CEO John Donahoe. With shares up 7% in premarket trading, Hill's approach reflects a shift back to product innovation after the company's direct-to-consumer strategy faced challenges and lost market ground amid increasing competition. Experts believe that repairing ties with wholesale partners will be crucial to overcoming recent setbacks.
Source: YAHOO