Reported about 1 month ago
Nike has extended its partnership with the NBA and WNBA for another 12 seasons, making it the exclusive provider of uniforms and apparel for both leagues. Newly appointed CEO Elliott Hill emphasized the company's focus on athletes and consumers, stating that this partnership will enhance the cultural presence of basketball. Additionally, Nike plans to introduce initiatives to support aspiring young players through programs like the Jr. NBA and Basketball Without Borders. This announcement marks Hill's first major initiative as CEO amidst ongoing pressures from investors.
Source: YAHOO