Nike Stock Rises Despite Profit and Sales Declines Amid Tariff Challenges

Reported about 12 hours ago

Nike's stock surged in after-hours trading after the company announced a forecast of reduced sales and profit declines for the current quarter, despite facing nearly $1 billion in tariff costs. Following a 12% revenue drop in the fourth quarter, Nike expects mid-single-digit sales declines, while gross margins are projected to fall by 350-425 basis points due to new tariffs. CEO Elliott Hill expressed optimism about future improvements as the company adapts its manufacturing strategy and re-establishes relationships with wholesale partners, even as it faces a challenging market in China.

Source: YAHOO

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