Reported about 17 hours ago
Nio has launched a new budget brand called Firefly, aimed at competing with BMW's Mini and Mercedes' Smart, with prices starting at 148,800 yuan ($20,394). CEO William Li announced the brand in Guangzhou, highlighting features like autonomous parking and a tight turning radius. While pre-sales have begun, plans for European sales face obstacles due to a substantial import tariff. Nio aims to boost sales and market share despite facing increased competition in the electric vehicle market.
Source: YAHOO