Reported 12 months ago
In the modern era of internet prevalence, social media has become an integral part of people's lives. More individuals are relying on Key Opinion Consumers (KOC) to acquire new knowledge, who can effectively trigger purchase desires through their recommended products. This article discusses the charm of KOC marketing, highlighting the differences between Key Opinion Leaders (KOL) and KOC, and emphasizing the three major advantages of KOC marketing over KOL - achieving marketing goals on a lower budget, enhancing brand interaction with target audiences, and increasing brand influence and exposure through a more trustworthy and adhesive fan base.
Source: YAHOO