Reported about 1 year ago
As the Northern Hemisphere experiences record-breaking high temperatures during summer, many people are opting to avoid the southern European countries like Greece and Italy and instead choose to take 'coolcations' in the relatively cooler North European countries. Places like Norway and Sweden, with their lush landscapes and cooler temperatures, have become popular destinations to escape the scorching heat. This trend has brought new business opportunities but also concerns about overcrowding and overtourism in some areas.
Source: YAHOO