Reported 10 months ago
During Apple's Worldwide Developers Conference (WWDC), the highly anticipated AI strategy 'Apple intelligence' was unveiled, requiring M1 chips for iPads and Macs and A17 Pro chips for iPhones, restricting usage to iPhone 15 Pro models and certain iPads and Macs. While Apple aims for a potential upgrade wave, analysts doubt that consumers will buy new phones solely for AI features. Some see Apple's attempt to boost iPhone sales, especially with the upcoming iPhone 16 series expected to mark a significant upgrade cycle, possibly attracting over 15% of Apple users. However, analysts believe AI alone may not be enough to entice new consumers, emphasizing the need for a more ambitious strategy in the AI field from Apple.
Source: YAHOO