Reported 2 months ago
The Paris Olympics provide athletes not only a chance to win gold but also an opportunity to leverage their fleeting fame for lucrative endorsements. With global exposure, athletes like Noah Lyles and Ilona Maher are capitalizing on their performances—Lyles expressing a desire for sneaker deals, while Maher's social media influence skyrockets, attracting numerous sponsorship offers. The interplay of athletic success and personal branding is reshaping how athletes can monetize their fame in today’s meme-driven digital landscape.
Source: YAHOO