Reported 3 days ago
Omnicom Group has announced a $13.25 billion all-stock acquisition of rival Interpublic Group, creating the largest advertising agency globally as traditional firms seek to better compete with Big Tech and adapt to the rise of AI. This merger, which faces regulatory scrutiny, will result in a combined revenue exceeding $25 billion. The deal aims to offset the dwindling marketing dollars traditional agencies face against tech giants like Google and Amazon, while also addressing the growing use of AI in advertising. The transaction is expected to close in the latter half of 2025.
Source: YAHOO