Reported 12 months ago
On July 2, 2024, at 4:10 pm, Wu Nianzhong, the chairman of Orange Flame Alley, announced plans to continue innovating the brand, expand store locations, rejuvenate weak stores, create food hubs, develop retail brand products, and expand retail channels to enhance operations in the second half of the year. Benefiting from the strong recovery of Taiwan's food and beverage industry and the acquisition of the chain rice bowl brand 'Kaidon,' Orange Flame Alley saw a 21.79% increase in consolidated revenue to 4.58 billion yuan in the first five months of the year. With a total of 48 stores globally, including 41 in Taiwan and 7 overseas, and opening 7 new stores in the first half of the year with a plan to open more than 10 additional stores by the end of the year, Orange Flame Alley aims to strengthen its business through a multi-brand strategy and digital tools for marketing and member engagement.
Source: YAHOO