Reported about 6 hours ago
Papa John's, facing a significant decline in sales and shares down 75% from its peak, is pursuing a strategy overhaul to revive its business. New CEO Todd Penegor acknowledges past missteps in value messaging and is focusing on competitive pricing and marketing to enhance customer experience. Despite a slight growth in international sales, the chain struggles with same-store sales in North America, which fell 4% last year. Penegor aims to rebalance marketing contributions and encourage more customer engagement by highlighting value offerings like pizza pairings.
Source: YAHOO