Reported 11 months ago
In an effort to combat consumer dissatisfaction with 'shrinkflation,' PepsiCo is increasing the size of its Tostitos and Ruffles chip bags by 20% while maintaining the same price. This decision, prompted by declining snack sales amid rising inflation, marks a significant shift from previous reductions in product size. As competitors are likely to follow suit, the move aims to regain customer trust amidst a broader trend of switching to cheaper alternatives.
Source: YAHOO