Reported about 1 month ago
Pernod Ricard, the French pastis maker, has canceled its sponsorship deal with Paris Saint-Germain (PSG) following backlash from Marseille fans who felt betrayed by the partnership. The company announced it was scrapping the four-year agreement shortly after it was revealed, citing strong emotional reactions tied to its roots in Marseille, where the anise-flavored drink originated. Fans of Marseille initiated boycotts, leading even the city's mayor to request an explanation from the company.
Source: YAHOO