Philip Morris Considers Selling Cigar Business as It Shifts to Smoke-Free Products

Reported about 13 hours ago

Philip Morris International Inc. is contemplating a sale of its US cigar business as part of its transition towards smoke-free products, amidst declining smoking rates worldwide. The company is seeking over $1 billion for the business and is currently gauging buyer interest. With 40% of its sales now from smoke-free products, the firm aims to increase this to two-thirds by 2030, driven by products like IQOS and Zyn pouches. However, the transition has encountered challenges, including criticism for its healthcare ambitions in the UK.

Source: YAHOO

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