Reported about 1 year ago
Following the severe impact of the Hualien earthquake on the tourism industry in Eastern Taiwan, leading supermarket chain RT-Mart has been actively supporting local agricultural products in the past three months, particularly during the summer with the Taiwan International Hot Air Balloon Festival. RT-Mart is expanding its participation in this year's festival by introducing new initiatives, including performances by mascot 'Welfare Bear' and the 'Fruit Adventure Team', as well as flash sales of exclusive products from their mobile grocery van. This effort aims to boost tourism and promote local agricultural products in Eastern Taiwan, which have suffered a significant decline in visitor numbers since the earthquake, with RT-Mart's support resulting in increased purchases of local produce and special promotions for customers.
Source: YAHOO