Public Banks Focus on Practical Marketing for Credit Cards, Revenue Significantly Improved

Reported 11 months ago

According to the Financial Supervisory Commission, as of May including festive seasons like Labor Day, Dragon Boat Festival, Mother's Day, public banks accounted for 7% of credit card spending in the first four months of the year, with some showing growth rates of less than 10% compared to the previous year. Public banks are shifting towards a development model that does not emphasize high marketing costs, resulting in more significant tangible credit card revenue. Compared to private banks, public banks have adopted a more conservative strategy, with some even slowing down on credit card operations, focusing on actual revenue rather than card issuance and spending volume targets.

Source: YAHOO

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