Reported 3 days ago
French advertising giant Publicis has announced its acquisition of data group Lotame, intending to integrate it into its targeted marketing unit, Epsilon. This move will increase Publicis's consumer profiles from 2.3 billion to 4 billion, enabling the company to connect with 91% of internet-using adults. The acquisition aligns with Publicis's strategy to enhance its technology-driven growth and maintain its position as a leading advertising firm.
Source: YAHOO