Reported about 7 hours ago
Advertising giant Publicis Groupe has announced its acquisition of Singapore's Hepmil Media Group, a leading meme creator, to strengthen its social media capabilities in Southeast Asia. Hepmil boasts a network of over 3,000 creators and connects with brands like Disney and Google, appealing to Gen Z and millennials. This deal highlights the growing significance of social media in advertising as consumers increasingly engage with platforms like TikTok and Instagram. The move also represents a key opportunity for Southeast Asia's startup ecosystem amid a slow year for mergers and acquisitions.
Source: YAHOO