Ralph Lauren's Shift Towards Direct-to-Consumer Sales

Reported 2 months ago

In a recent interview, Ralph Lauren CEO Patrice Louvet discussed the company's strategic shift towards a direct-to-consumer sales model, which currently accounts for two-thirds of their business. He emphasized the importance of connecting directly with consumers and maintaining quality wholesale partnerships for brand discovery, as the retail landscape continues to evolve post-COVID. Louvet anticipates that the direct-to-consumer segment will grow in the coming years.

Source: YAHOO

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