Real Estate Developers Using Hunger Marketing and Influencers to Drive Speculation: Ministry of the Interior to Inspect, Violators Could Face a Maximum Fine of 50 Million

Reported about 1 year ago

In the current housing market, real estate developers have been utilizing hunger marketing tactics where people line up to purchase property and collaborating with influencers to create a buying trend. This has disrupted the market and affected buyers' intentions. The Ministry of the Interior is urging self-regulation among developers and cautioning against the spread of misinformation. They have announced inspections in cooperation with local governments and violators could face fines of up to 50 million New Taiwan Dollars. Buyers are reminded to evaluate their loan capacity rationally and beware of dubious marketing tactics.

Source: YAHOO

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