Reported 8 months ago
In an effort to stop improper marketing tactics for house flipping, the Internal Affairs Department has taken action to prevent it. Following recent reports of people queuing up to buy houses due to influencer marketing creating false hype in the housing market, affecting people's intentions to purchase homes and disrupting the healthy housing market, the department is urging real estate developers and sales agents to self-regulate. Particularly when engaging influencers for marketing, they should be careful with their tactics and avoid spreading false information. The department will also coordinate with local governments to conduct inspections, and violators may face fines of up to 50 million NTD. Cases of using exaggerated language or tactics to attract buyers will be closely monitored, and developers are advised to refrain from using unlawful marketing strategies. Additionally, caution is advised against buying into projects that offer low down payment options, as the department warns buyers to assess their loan repayment capabilities rationally and not trust improper marketing techniques.
Source: YAHOO