Record Holiday Spending Expected as Shoppers Hunt for Deals

Reported about 1 month ago

As the holiday season approaches, consumers are projected to spend an average of $1,778, representing an 8% increase from last year, driven by a more optimistic economic outlook. Deloitte's survey indicates that many shoppers are prioritizing price and quality over brand loyalty, with a significant number willing to switch brands and retailers in search of better deals. Shoppers are encouraged to explore multiple retailers and utilize technology, including AI, to find competitive prices this season.

Source: YAHOO

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