Reported 3 days ago
Red Lobster's new CEO, Damola Adamolekun, highlighted that the popular Endless Shrimp promotion, aimed at boosting customer traffic, resulted in financial turmoil and chaos within the restaurant chain, leading to significant losses and even bankruptcy. After enduring a challenging few months, Adamolekun is focused on revitalizing the company through restaurant improvements and menu adjustments, while emphasizing the need for a more sustainable promotional strategy.
Source: YAHOO