Reported 5 months ago
The Red Nose Day 2024 campaign, led by Comic Relief US, aims to fight child poverty by incorporating whimsical and fun elements such as a life-sized cookie, a monster truck ride, and partnerships with brands like Lego. The campaign seeks to evoke childhood wonder and raise donations to support underserved American children, particularly relevant as child poverty rates doubled in 2022 due to the pandemic. Through interactive experiences and partnerships with entertainers and corporations, the campaign hopes to emphasize the importance of providing children with a healthy and joyful childhood.
Source: YAHOO