Reported about 2 months ago
Reddit, evolving from its image as a controversial platform to a publicly traded company, is leveraging interest-based advertising to attract brands. Unlike rivals like Google and Meta, Reddit focuses on targeting ads based on users' interests in specific communities, or subreddits, rather than personal data. This strategy is showing promising results, with the platform's ad revenue significantly increasing and partnerships with major leagues, appealing to both big and small advertisers as they seek to tap into niche customer communities.
Source: YAHOO