Reported 2 months ago
Retailers are promoting Halloween products as early as July, as a strategy to extend the seasonal buying cycle amid economic caution from consumers. Joe Feldman, a retail analyst, explains that this move might also be influenced by freight cost challenges, allowing stores to mitigate reluctance to spend by creating a festive atmosphere. Notably, unlike previous years, 2024 hasn’t seen an inventory oversupply, leading to a measured growth in stock levels.
Source: YAHOO