Retailers Tone Down Pride Month Marketing, LGBTQ+ Community Sees Positive Side

Reported 8 months ago

As Pride Month unfolds, retailers like Target and Nike have toned down their Pride-themed products, reflecting a change in the landscape of LGBTQ+ support. Some advocates note a decline in corporate partnerships but see a positive shift towards more lasting allyship gestures. Brands like Levi's, Old Navy, and Urban Outfitters still offer Pride collections, while others focus on ongoing support for the LGBTQ+ community. Retailers are embracing year-round inclusivity and recognizing other heritage months, signaling a move away from seasonal marketing opportunities.

Source: YAHOO

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