Reported about 1 month ago
As online shopping continues to disrupt the retail landscape, Europe is witnessing a resurgence of physical stores, which are being recognized for their role in boosting both in-store and online sales. Retailers are investing in brick-and-mortar locations to meet the renewed consumer desire for shopping in person post-pandemic. Data show that the hybrid approach of maintaining physical storefronts significantly enhances local online sales, while new shopping experiences, such as interactive features and community engagement, attract customers back to stores.
Source: YAHOO