Reported 8 days ago
Rivian is making significant strides as it prepares to launch its more affordable R2 model in Europe by early 2026, aiming to penetrate the overseas market where it currently does not sell its R1T and R1S models. With a focus on trucks and SUVs, Rivian faces competition from established players like BYD in the electric vehicle segment, which is characterized by lower prices due to government subsidies. The R2's success both domestically and internationally will be crucial for Rivian as it works towards achieving profitability.
Source: YAHOO