Reported 26 days ago
Swiss watchmakers, including Rolex, are on alert as President Trump's proposed 39% tariffs on Swiss imports are set to take effect on August 7, 2025. This significant increase may drastically reduce demand for new luxury watches, potentially prompting buyers to turn to the secondhand market to avoid inflated prices. The Swiss watch industry, which generated $29.5 billion in exports in 2024, fears this tariff could lead to price hikes across the board, impacting global customers and leading brands to absorb some costs to maintain pricing parity.
Source: YAHOO