Reported about 12 hours ago
Roy Lee from Cluely emphasizes the importance of viral marketing for startups, especially for those outside deep tech. At Disrupt 2025, he noted that not all engineers possess the comedic touch necessary for viral content. He shared how Cluely's AI assistant gained notoriety through a controversial claim, attracting significant investment despite initial backlash. Lee believes that in today's social media landscape, being authentic and provocative can be more effective than maintaining a pristine reputation, although he remained cautious about revealing company performance metrics.
Source: YAHOO