Reported about 1 month ago
In an interview, SharkNinja CEO Mark Barrocas highlighted that consumers are becoming more selective with their spending, prioritizing quality and value amid economic pressures. He emphasized that SharkNinja's high-quality products are resonating with this discerning consumer base, and the company is focusing on research, development, and effective marketing strategies to stay competitive. Additionally, he noted the growing influence of social media, particularly TikTok, where users showcase innovative uses for their products.
Source: YAHOO