Skechers Captures Market Share by Targeting Overlooked Customers

Reported about 19 hours ago

Skechers has successfully positioned itself as the third-largest footwear company globally by focusing on retirees seeking comfort and families looking for affordable options, unlike competitors like Nike and Adidas that target high-profile athletes and premium markets. With a projected revenue of $10 billion by 2026, Skechers offers budget-friendly styles and has recently ventured into performance footwear, signing star endorsements to fill gaps left by rivals. The company continues to prioritize comfort over hype, appealing to consumers who value practical and reasonably priced shoes.

Source: YAHOO

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