Reported about 1 month ago
Snap Inc., the owner of Snapchat, reported a 14% increase in fourth-quarter revenue, reaching $1.56 billion, surpassing estimates and prompting a rise in its stock. The company's successful shift to targeted advertising and increased focus on video content contributed to a boost in daily active users to 453 million. Snap has also seen growth in its subscription service, predicting over $500 million in annual revenue, and is investing heavily in AI technologies to enhance ad performance and user engagement.
Source: YAHOO