Southwest Airlines CEO Robert Jordan Stands Firm Against Hedge Fund's Pressure

Reported about 1 year ago

Southwest Airlines CEO Robert Jordan stated that he will not resign despite pressure from Elliott Investment Management, a hedge fund seeking to replace him and the chairman with executives from outside the company. Jordan announced that Southwest will unveil its plan in September to enhance financial performance, possibly involving changes to longstanding policies like boarding and seating arrangements. The hedge fund criticized Southwest for not adapting to evolving customer preferences, leading to a significant drop in share price in recent years. Jordan emphasized Southwest's focus on technology upgrades, enhancing customer experience, and potential cabin and seating adjustments.

Source: YAHOO

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