Reported about 2 months ago
Southwest Airlines, under pressure from activist investor Paul Singer, is undergoing a strategic transformation. CEO Bob Jordan acknowledges the airline's performance issues and contemplates abandoning key components of its successful model, including its no assigned seating and single class service approach. As culture was a crucial factor in the airline's historic success, concerns arise regarding whether this transformation may compromise the company's unique culture, once championed by co-founder Herb Kelleher.
Source: YAHOO